Highlights from Toy Fair New York 2025

It’s been a while, but I’m thrilled to be back at Toy Fair New York, diving into the latest gaming merchandise making waves in the market. It’s been five years since I last walked these aisles. Why the gap, you ask? Well, let’s just say a global event put a pause on many things, including this show.

This year, my mission was to cover as much ground as possible, with a keen eye on the newest Nintendo merchandise. But don’t worry, there are plenty of other exciting finds too. Keep your eyes peeled for a whole range of items from Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and numerous others!

(Just a heads-up: This feature is still in progress, so check back often. We’re uploading more details and merchandise from various companies, and there’s a ton to explore!)

Let’s dive into the companies showcasing their gaming treasures:

– Alliance Entertainment
– Bandai Namco
– Carrera Revell of Americas
– Clever Idiots
– Basic Fun! + Good Stuff
– Jazwares
– Little Buddy
– Pyramid America
– TOMY

The array of products is as vast as it is exciting, and I can’t wait to share more of what I discover. Stay tuned!